Until recently the female economy was the Holy Grail of the business world.
Not any longer.
More and more organisations are coming out with studies demonstrating the cost of untapped female talent.
PricewaterhouseCoopers has just released a video on Closing the Gender Gap.
It features academics, politicians and business leaders sharing their views on the future of the female economy. Haifa Al Kaylani, Chairman of the Arab International Women’s Forum, a network I belong to, is one of them.
All agree that the gender issue is a business issue. Closing the gender gap would result in 9% GDP growth in the countries of the European Monetary Union, 8% in the US and 16% in Japan. Growth in the BRIC countries would be even higher.
I love the story one of the interviewees told about the female president of Iceland, who -eight years into office - was travelling around the country and discovered that children under eight thought only a woman could be president. This is what we call “power of the mirror”.
Photo: thanks to shirtstats.com
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