It is June and it’s time to leave for San Francisco again.
At the end of the week, I will be attending IABC’s international executive board meeting.
I am thrilled that my friend Mark Schumann is taking over as chairman. Mark has a great sense of humour. And we will probably need it in the years to come…
One of the issues we are discussing in California is the direction in which the communication profession is going and where it will be in 10 years from now.
At the moment, it feels like walking through a maze at a summer fair. You can only go forward. You can’t turn back. There is nothing to go back to.
Journalism, as we used to know it, is no more.
And the power of social media is chipping away at corporate communication’s old command-and-control culture.
The more I work with organisations to introduce Web 2.0, the more I realise that it is mostly about relinquishing fear. I believe communicators can play a major role in removing resistance and developing what Kevin Roberts calls “emotional connectivity”.
Now and again, I still meet people convinced that blogging and Twitter are only used for weirdoes who want to upload their frustrations on the internet.
So, it was refreshing to read an interview with Queen Rania of Jordan in which she calls social media “a catalyst for the advancement of everyone’s rights…It’s where people can find and fight for a cause, global or local, popular of specialised, even when there are hundreds of miles between them.”
Who needs to know how to exit the maze?! I just love the “attraction economy”.
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[...] No Turning Back [...]
[...] valuable information about social media and podcasting to our members,” said Timothy Doherty No Turning Back - chandacom-xculture.net 06/01/2009 It is June and it’s time to leave for San Francisco again [...]