Every Saturday morning, I have long debates with myself on whether to go to the gym or not.
I was doing just that last week when the bell rang. I opened the door and found a big parcel containing my copies of International Communications Strategy.
I sat down on the couch, still in my night gown and hugged the big Jiffy bag. I thought of all the times I would sit on that same spot reading reports and articles for my research…. The book had all been in our minds at that stage… and now, I can hug them…my six copies. I love each one of them!
The day before, my co-author Yang-May and I got a great endorsement from Dr Jagdish Sheth, Charles H. Kellstadt Professor of Marketing at Goizueta Business School - Emory University and author of the household title Chindia Rising: How China and India Will Benefit Your Business:
“A thought provoking and exceptionally well written book on the future of Public Relations with the emergence of social media, globalization of Corporate Social Responsibility, and growth of emerging markets. The book reads like a suspense novel!”
Just in case you were wondering, I did make it to the gym in the end… still dreaming of my six copies.
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Hey, Silvia, it’s your tense John Le Carre-esque opening few paragraphs in Chapter One that hopefully draws the reader in….!
Well, it’s also the fact that you have written 2 exciting novels….and it’s rubbing off…
A suspense novel - that’s my favourite genre! The comments from Dr Jagdish Sheth made me more curious of the book. Can’t wait to read it!
Thank you, Emma. I look forward to your visit to London