 I was watching the comedian Lee Evans over the weekend (I am a great fan and … we were born on the same day!).
He was saying how he always prepares tons of notes for his shows only to realise later that they don’t make sense.
I know how he feels…
No matter how often I give a presentation… the Germanic part of my upbringing always forces me to spend hours at my desk rehearsing again and again…
When I’ve had enough, I switch off and start thinking of my audience. I once heard that the secret of presenting is loving your audience.
I know it sounds corny…. But it works!
 It’s not difficult to look forward to my audience this week.
On Thursday, I will be giving a presentation about International Communications Strategy for the Belgian chapter of IABC.
It was in Brussels that I joined IABC 12 years ago. I served on the local board for a long time. So I am really looking forward to seeing my former fellow board members Lyndon, Sam, Ilze and all the others.
I have started to discuss ICS’s main points on IABC Belgium’s Ning.
As usual, I was asked about the development of internet marketing in Asia. Part of my talk will be about the interactive web in China and how its communities are changing the relationship between people and brands.
You can read more about what Yang-May and I think of internet marketing at DMI online.
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