 I used to find index charts soothing.
You might think I’m strange. But when I worked as a financial journalist, they would stimulate my thinking….
Like a mandala, I would look at them and they would give me a sense of clarity…. After a while, sentences would start flowing in my mind.
I haven’t found financial charts soothing lately.
But yesterday, I was glad to hear at a seminar that markets are showing signs of normalisation. Which doesn’t mean that the recession is over. But markets have at least stopped to be out of control and are experiencing some sort of stabilisation.
However, analysts believe that the UK and Europe will not be able to attract significant investment for a while.
The spotlight has moved to the East.
Most Asian countries already had their financial crisis in 1998. It enabled them to clean house and left their banks with strong balance sheets. On top of this, they were able to create high levels of self-generating demand.
China and India are continuing to grow, and most importantly, their middle-classes are growing. International capital is being lured by the prospect of huge sales volumes.
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Communications and marketing are right at the core of this trend.
With little growth to be expected in the West, many of the companies we are working for are increasingly looking at China and India.
One of the first tasks they will have to master is reaching out to audiences and engaging with consumers in these markets.
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