I watched the New Hampshire primary last night.
And that got me thinking about the whole business of charisma and what you need to be a good public speaker (thinking about this helped me to recover from the shock of seeing Madeleine Albright on CNN again).
I have given a fair amount of presentations over the years and have witnessed many public speakers.
I do a lot of watching at conferences. I sit there and really try to concentrate on the speaker, his/her personality, the way they bond with the audience, etc.
I have spoken in several countries and have always been fascinated by the cultural differences.
If you are giving a presentation in the US, you have to think show business. Audiences like to be entertained as much as they want to be informed. You have to be high energy and make sure that everybody in the room feels your presence.
Presenting in Europe is less exhausting. You don’t have to do much song-and-dance, but make sure you have a lot of figures and statistics lined up (particularly if you speaking in Germany).
And of course there are always surprises.
I was once giving a presentation in Rome and happened to mention Paris Hilton without thinking much of it.

Boy, did I get the attention of the Italian guys in the audience?!
You should have seen them jumping on their chairs.
Now you know what you have to do, next time you are speaking to a room full of Italian male communicators.
However, mentioning Paris Hilton’s name should be enough, I would not recommend using any of her media projects as case studies.
One of the best audiences I have ever had was in Kuala Lumpur. The energy in the room was so gentle, so Asian. The people were so eager to share and learn. So different from the show-me-what-you-got attitude you sometimes encounter in the West.
The success of a presentation depends hugely on the kind of energy a speaker is able to create in the room. And positive energy, like charisma, is so hard to define. You can only describe it when you see it, because you know it’s there. It makes people feel good. It makes them feel part of an experience.
I have been having fun lately studying the energy part of public speaking.
You can learn a lot from great comedians.
I love Russell Peters, Lee Evans and Jon Stewart. I love how they bond with the audience. They are addictive.
I got diction lessons from an opera singer once. She taught me how to pronounce the endings of German words (Austrians don’t really do that) in a way that would enable my voice to be heard in the back of the room.
According to her, a great speaker is one who is able to mesmerize the audience and transport it into another world.
Would someone please mesmerize me so that I can forget some of the stuff I heard last night on CNN???
Photo: thanks to welt.de
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