I remember a time when word of mouth used to be this highly esoteric thing everybody feared and nobody could really describe.

Not any longer.

According to this new version of the “Did you know” video, social media is the connection between word of mouth and real money.

25% of search results for the World’s Top 20 largest brands are links to user-generated content. 34% of consumers trust peer recommendations, while only 14% trust advertising!

In the future we will no longer search for products and services…. they will find us through social media, similarly to what is already happening to news.

And if you still have doubts about the power of online word of mouth… check out this wisdom from the # 1 internet content creator in the world (China!).

This entry was posted on Tuesday, October 20th, 2009 at 6:11 am and is filed under China, Trends, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.